/ˈɡiːdə/
“home-grown” in English from Hausa

Born out of necessity, GIDA is a print and digital platform, a marketplace, and a community where African creatives, writers and thinkers can connect, develop their practice, and share their work. GIDA is the tie that binds African local talent, heritage, stories and craftsmanship with the rest of the world. Incubating and harnessing the power of collaboration through creativity, GIDA births pivotal digital and physical monuments for the next generation of African creatives.