/ˈɡiːdə/
“home-grown” in English from Hausa
Born out of necessity, GIDA is a print and digital platform, a marketplace, and a community where African creatives, writers and thinkers can connect, develop their practice, and share their work.

GIDA is the tie that binds African local talent, heritage, stories and craftsmanship with the rest of the world. Incubating and harnessing the power of collaboration through creativity, GIDA births pivotal digital and physical monuments for the next generation of African creatives to be.

GIDA Journal is an annual print publication, prioritising works by creatives, writers and thinkers based and living in Africa. In each volume we focus on a different region, working closely with creatives from various fields, whose practices we believe in and are committed to platforming. We are dedicated to promoting and protecting the diversity of cultural practices and expressions in Africa, particularly through focusing on heritage and craftsmanship.

Each publication acts as an archival monument, capturing a moment in time in African creativity across mediums and exploring broad themes from architecture and fashion, to sustainability and the visual arts. GIDA Journal is a timeless anthology where emerging and established African creatives, writers and thinkers can co-exist in a space that prioritises freedom of cultural expression and diversity of perspectives.